Page 14 - NA_3_6_2011

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Off The Wire
The Retail Bakers of America
(RBA) held an exciting three-
day, educational tradeshow
recently in Charlotte, NC. From
celebrity speakers, a racecar made
e n t i r e l y o f c a k e a n d
marshmallow treats, discussions
on industry trends, decorating competitions, awards and
exhibitors – the show offered a little of everything for
Legendary football coach Joe Gibbs, and owner of Joe
Gibbs Racing, spoke on perseverance, teamwork &
excellence and motivated hundreds of attendees. The #18
NASCAR car, sponsored by Joe Gibbs Racing, roared into
the exhibit hall and found its place between the RBA
booth and the construction and design area of a life size
race car cake made by RBA member, Buddy Valastro, Jr.
of Carlo’s Bakery in Hoboken, NJ.
Over 100 volunteers from Johnson &Wales University,
Charlotte, NC, and member bakeries contributed their
time and efforts to helping Buddy and the Carlo’s team
complete the cake which had many in attendance straining
to tell the difference between the real thing and the car
made out of cake.
Ron Ben-Israel
Julie Bashore
Cake Boss and Cake Car