Page 8 - NA_4_4_2011

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6 Pastry & Baking
North America
Off The Wire
News, events and
happenings from
around the region
Barry Callebaut introduces
ACTICOA
In response to demand for functional food by health-conscious
Americans, cocoa and chocolate manufacturer Barry Callebaut
rolled out its
ACTICOA
chocolate products for the North
American market at the Institute of Food Technologists Annual
Meeting & Food Expo in Chicago this week.
Manufactured using a special process to preserve the
maximum level of cocoa flavanols that occur naturally in the
cocoa bean,
ACTICOA
chocolate products provide guaranteed
levels of flavanols, which have been linked to several important
health benefits for the body.
“Today’s consumers are increasingly seeking out healthier
options, so Barry Callebaut has spent years working to reinvent
chocolate through innovative research and development
initiatives designed to harness the healthy components of
cocoa and preserve them in new chocolate products,” says
Hans Vriens, chief innovation officer at Barry Callebaut. “With
ACTICOA
, North American consumers will be able to enjoy
great-tasting chocolate that has been scientifically proven to
have a wide range of health benefits – from helping to maintain
cardiovascular health to nourishing healthy skin.”
While found in abundance in raw cocoa beans, most cocoa
flavanols are destroyed during the conventional chocolate-
making process. Barry Callebaut has developed a distinctive
process that preserves up to 80% of the flavanol content of
raw cocoa.
ACTICOA
chocolate products have been scientifically
proven to have numerous health benefits due to their
concentration of cocoa flavanols. Regular consumption of
the cocoa flavanols found in
ACTICOA
, Barry Callebaut
reports, helps keep you young and fit, helps maintain
cardiovascular health and helps maintain skin health.
The flavor of
ACTICOA
chocolate is authentic and identical
to the indulgent, rich and varied flavors that consumers love
in traditional chocolate, the company asserts; this is because
ACTICOA
chocolate is made without additional additives and
only preserves what is naturally present in cocoa. Barry
Callebaut offers
ACTICOA
chocolate in dark and milk
chocolate varieties.
For more information, visit www.acticoa.com/en/.