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6 Pastry & Baking
North America
Off The Wire
News, events and
happenings from
around the region
IBIE DAZZLES
SETS OPTIMISTIC TONE
The International Baking Industry Exposition, which took place
in Las Vegas, Nevada from September 26 through September
29, truly lived up to its tagline as the place “Where the Industry
Unites.” In fact, close to 20,000 attendees gathered here, ready
to take their baking businesses to the next level after the
prolonged recession that filled much of the gap in the show’s
three-year rotation.
Over the four days of the show, attendees flooded the halls
of the Las Vegas Convention Center, looking for the latest
equipment, ingredient and supply solutions from more than
700 industry suppliers. Several bakers commented about the
record number of innovative products on display this year.
Mike Beaty, IBIE vice chairman and executive vice president
of supply chain for Flowers Foods, Inc., stated, “IBIE has always
been known for innovation, but these exhibitors took it to a
whole new level. Clearly, we have raised the bar for the next
generation of baking technology and IBIE has solidified its
positioning as the industry’s largest platform for new product
launches.”
A common theme among exhibitors was the number of
international buyers who attended the Las Vegas event. Many
exhibitors stated that this was the best IBIE in history for
connecting with buyers from outside the United States – buyers
that many exhibitors would not have been able to reach on
their own. According to Rich Hoskins, IBIE committee chair
and president of Colborne Foodbotics, LLC., “Our post-show
statistics prove that our international marketing efforts paid
off. Nearly 30 percent of our buyers were from outside the
United States, with Australia, Brazil, Canada, Colombia, El
Salvador, Mexico and Japan bringing the largest buying
contingencies.”