Page 8 - NA_5_4_2011

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6 Pastry & Baking
North America
Off The Wire
News, events and
happenings from
around the region
New Industry Show
All Things Baking
October 2-4, 2011
Las Vegas, NV – The Retail Bakers of America (RBA), American
Bakers Association (ABA) and Bakery Equipment Manufacturers
&Allieds (BEMA) announced the launch of their newest industry
event, All Things Baking, at a press conference held before the
second day opening of the International Baking Industry
Exposition (IBIE). Capitalizing on the success of their collective
partnership in managing and producing the triennial Baking
Expo, the three industry associations are creating a new, national
trade show that will serve as the industry’s annual marketplace,
meeting place and educational forum during the 2-year gap in
the IBIE rotation.
Launching October 2-4, 2011 at the Renaissance Schaumburg
Hotel and Convention Center just outside of Chicago, Illinois,
All Things Baking will be an exciting, high-energy event with
educational and exhibit offerings focused on keeping baking
and food service professionals on the leading edge of consumer
trends. According to Rick Boone, owner of Rick’s Bakery and
RBA President, “More than ever, it’s imperative that our industry
– both suppliers and bakers – are in tune with the changing
tastes, trends and behaviors of the American public. By listening
and responding to consumer demands, we can collectively
meet the mandate for the new products, flavors, presentations
and experiences that will keep our industry profitable and
thriving now and into the future.”
In fact, many of today’s trends are favoring the type of
businesses that All Things Baking expects to attract –
independent, entrepreneurial bakeries, cafes and catering
companies that may not have deep marketing or operational
budgets, but are agile, flexible, technologically savvy and in
tune with their customer base. “Smaller, regionally-based
baking and food service operations are being confronted with
a huge opportunity created by ethical consumerism, which is
driving a demand for clean-label products, organic and locally
sourced ingredients, eco-friendly packaging and a general
desire to support community based IBIE Committee Member
and Director of Operations at Turano Baking Company.